Overview
(the) Move is a Boston-based fitness and wellness brand focused on movement, connection, and community.
Concept
A contemporary visual identity that combines expressive typography, simplicity, and a sense of movement to reflect the brand's energetic and welcoming personality.
My Role
Brand Identity / Art Direction / Visual Design
Client
(the) Move
Year
2025
Overview
(the) Move is a Boston-based fitness and wellness brand focused on movement, connection, and community.
Concept
A contemporary visual identity that combines expressive typography, simplicity, and a sense of movement to reflect the brand's energetic and welcoming personality.
My Role
Brand Identity / Art Direction / Visual Design
Client
(the) Move
Year
2025